9 Best Web Analytics Tools For Startups in 2022

Do you know that many organisations use web analytics tools to increase its profitability? But how will the static set of data help them succeed? Many use certain forms and textual strategies to know the opinions of their users. But the problem is, you should hire an astrologist to ensure the users have answered only the truth of their opinion. You are not a CBI officer to investigate all customers regarding it nor a psychiatrist to read their hearts. 

With reference to the above statement, we suggest that this might produce incorrect results and offer low-quality decisions to your brand. Then what is the solution? Behavioural analysis. Though words betray you, actions won’t. This is illustrated by the concept of web analytics through the reactions of your visitor in your website. Web analytics tool is defined as the retrieval, processing and displaying a set of data about your visitors. In addition to it, the best analytics tools will exactly indicate the likeliness of your website to reach triumph with visitors as the middleman. 

Terms to Take Away

Before proceeding with the main part, to not make you confused, we have pulled out the major terminologies in web analytics tools to memorise in your mind. Apart from helping you to understand web analytics, these key terms aid your technical IQ to reign in major fields.

  • Bounce rate – Denotes the visitors who leave from your website while they visited only a single page and not others.
  • Conversion rate – It is defined as the rate of visitors who becomes your customers. Example: when a user appears to click a buy option in your e-commerce store.
  • Abandon – A webpage interrupted or left unintentionally by customers before they contribute to conversion rates of websites.
  • Click through – The tap you give which is followed by a hyperlink. 
  • Load time – Time taken by a website to appear before you. 
  • Benchmarking – A service allowing you to compare among your opponent’s insights.
  • Unique visitors – visitors who visit the site for the first time.
  • Return visitor – Visitors who already visited the page and returned to fetch random information.
  • Tracking code – A coat snippet used to provide the activity of website users to the website.
  • Cookies – A piece of information that enables websites to remember you and your interests which aligns according to needs.

Importance of Web Analytics

Web Analytics tools host a crucial role in website development, making them fertile and stubborn to accompany their user’s thoughts. Web analytics tool in turn provides feedback of flaws to debug ensuring scalable return visitors along with increased potential visitors. Be silent to understand the following uses for your purpose.

  • Increases conversion rate.
  • Decreases abandon.
  • Deteriorates bounce rates.
  • Increased CTA actions and click-through rates.
  • Incorporates scalability.
  • Sort out the requisites of your visitors.
  • Provides deep insights of flaws and strengths of a website.
  • Determines future strategies to aid site growth.
  • 360-degree insight provisions.

Web Analytics for Business

Web analytics tools are irresponsible for your business until you own a website. It is an ethical spy, layered on a website to track the behavioural report of your visitors. From e-commerce to entertainment companies can rely upon web analytics to rent the approaching ways for their careers to touch success easily. 

  • Utilise it to determine your target audience.
  • Used to figure out the modifying trends among our users.
  • Optimise it to draft your marketing strategy.
  • Extract its potential and implement it in your campaign methodologies.
  • Implement it to fetch the popularity and status of your brand among your competitors through unique and returning visitors, Bounce and conversion rates.

Best Analytics Tools 2022

Reached so soon? Scripting about the best web analytics 2022 is a tricky thing to draft up the article. Among dozens of choices and attributes, the best web analytics should be the one displaying heavy insides, focusing on data patterns from which grand decisions arrive. The oncoming priorities are the best analytics tools, arranged by Dhandho Karo to reduce your eye stress.

1. Google Analytics  

Google Analytics
Google Analytics

Google Analytics gives you the free tools you need to analyse data for your business in one place, so you can make smarter decisions. Understand your site and app users to better check the performance of your marketing, content, products, and more. Analytics works with Google’s advertising and publisher products, so you can use your insights to deliver business results. Access Google’s unique insights and machine learning capabilities to make the most of your data


  • Remarketing and audience.
  • Analytics 360.
  • Manage with a demo account.
  • Reports incorporation.
  • Google ads,Ads sense and much more integrations.
  • Data Imports.
  • Mini Guides.

2. Kissmetrics 

Kissmetrics web analytics tool
Kissmetrics web analytics tool

Occupying #2 best analytics tool, Launched in 2010, it helped over 10,000 companies to grow. “We saw a 25% boost in trial engagement using Kissmetrics Cohort Reports. Kissmetrics showed us that with our redesigned trial wizard, new users were actively using the product earlier in their trial, and using more of the features in the product. said by David Shackelford, A Project Manager.


  • Easy integration with Shopify.
  • Optimize your checkout funnel.
  • Increase new and repeat purchases.
  • See lifetime value by category.
  • Report on subscription revenue.

3. Crazyegg 

Crazy Egg Website Optimization - Heatmaps & A_B Testing
Crazy Egg Website Optimization – Heatmaps & A_B Testing

“In 5 minutes with Crazy Egg, we were able to identify and implement a change that doubled conversions on one of our landing pages. The insights and ROI are game-changing.” said by Jessica Lunk, Digital Marketing Manager at Benchmark One. Crazy Egg is an analytics platform that tracks and optimises website visitor behaviour so you can improve the user experience, increase your conversion rates, and boost your bottom line. They are famous for their heatmap reports, but also help our customers run A/B tests and make smart design edits to their websites. 


  • Integrates with Drupal, Google Ad manager, Shopify, Wix etc.
  • Understand if shoppers are clicking where they should with Overlay.
  • Watch exactly where your visitor’s mouse or finger goes.
  • Make sure your ‘buy now’ buttons are in the right place with Scrollmap.
  • Find out how long visitors stay on your site and where they struggle.

4. Mixpanel

Mixpanel_ Product Analytics for Mobile, Web, & More
Mixpanel_ Product Analytics for Mobile, Web, & More

Positioning itself in #4 best analytics tool, Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviours tied to long-term retention. With Mixpanel, Build funnels, see top user flows, create cohorts, and more with just a few clicks. No need to invest hours writing SQL or waiting on someone to do it for you.


  • Advanced access controls.
  • Experiments & Signal reports.
  • SSO & automated provisioning.
  • Seasonal & events-based pricing.
  • Dedicated customer success.

5. Hubspot 

Marketing Analytics & Dashboard Software - HubSpot
Marketing Analytics & Dashboard Software – HubSpot

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter data-driven marketer. Start making smarter, data-backed decisions with HubSpot’s integrated analytics.


  • Tie every marketing interaction to closed revenue.
  • Analyse your site’s performance with key website metrics.
  • Get detailed reports for each of your marketing channels.

6. Adobe Analytics

Adobe Analytics Dashboard

Only Adobe lets you mix, match, and analyse data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. It welcomes data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.


  • Ad hoc analysis.
  • Flow analysis.
  • Advanced segmentation.

7. Microsoft Clarity

Microsoft Clarity - Free Heatmaps & Session Recordings
Microsoft Clarity – Free Heatmaps & Session Recordings

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you’ll start getting data in minutes. Enjoy all the features of Clarity at absolutely zero cost. You’ll never run into traffic limits or be forced to upgrade to a paid version. See instant heat maps overlaid right on your live site and watch recent recordings for any page you’re on. Analytics has never been so easy!


  • Instant Heatmaps.
  • Session recordings.
  • Powerful insights.
  • Google analytics integration.

8. Bing Webmaster Tool

Bing Webmaster Tools
Bing Webmaster Tools

Get your site’s performance data, take advantage of free SEO tools and analyse insights to improve your page rankings on Bing search results. Understand what leads people to your site, what people are searching for and focus on increasing traffic to your site with our reports and tools and get personalised messages and alerts for your sites.


  • Dashboards.
  • SEO Tools.
  • Reporting tools.
  • Diagnostic tools.
  • Communication.

9. Google Search Console

Google Search Console
Google Search Console

Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues and make your site shine in Google Search results. See which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search. Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.


  • AMP.
  • Mobile usability.
  • Rich outputs.
  • Sitemaps.

Wrapping Up

Web analytics is a broader concept to understand. It is the Guru of the website, stating the do’s and don’ts to shine one step ahead. Web analytics is the major reason for Wikipedia, Reddit and other renowned sites to breathe at a faster rate. 

Incorrect data is the only statement that disadvantages you by preventing the use of Web Analytics. However, modern web analytics have evolved with AI to replace traditional ones and its technical errors.

Most of the web analytics guarantees zero errors in the data, assuring trust and satisfaction among its users. One cannot purely depend upon web analytics to increment the product purchase or its customer. It will let you know the impact of your web page. Thus, enabling you to identify the flip downs in your failure and strengths in your issues through qualitative and quantitative analysis reports.

We hope this has installed some knowledge in your mind. For any reference, you can come here to clarify your needs again. Comment “best”,  “good” or “ok ok” as an indicator of our performance and your satisfaction. This will motivate us to shape this blog more closer to you. 

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