How to Write a Blog Post in 2023: an Ultimate Guide

Writing a blog post allows you and your business to publish insights, thoughts, and stories about any topic. Blog posts help to boost brand awareness, credibility, conversions, and revenue. You can use them to grow traffic or create buzz around a new product. Thus, the time spent learning how to write a blog post may pay dividends for your career in the long term.

In this article, I’ll guide you that how to write a great blog post with few simple steps. Whether you’re a novice or an expert writer, you’ll find helpful skills with this blog post as I break down the process as easy as possible to follow and apply.

What is a blog post?

A blog post is a single, authoritative article that contains content relevant to your specific topic. A blog can be hosted on any type of website, while the written text is usually the main element in a blog post. The differences between a Youtube and a blog are usage and content. Videos on youtube are considered as Vlog, stand for video log while blogs contain written thoughts relevant to the individual or business’ specific topic.

Should focus on a good blog post:

To start, a good blog post should be educational and create interest. Blog posts should provide answers and useful content that readers can implement into their own lives-. You need to hook the reader with your introduction, give them relevant examples that help them understand more information, and provide actionable steps while still being engaging. Properly executed, a good blog post will leave readers feeling like they gained something from it.

Types of blog posts:

Blogs come in many formats, including article series and stand-alone. Some of the most commons are:

1. How-To Blog –

In how-to blog posts, the blogger will typically break down a task into specific steps. The audience is expected to learn by reading the article or following the link to try it on their own. 

Check out this post, that will show you how-to example, in how to write a blog post – How to Make Money by Reselling: 6 Best Free Reseller Apps

2. List-Based Blog –

This blog lists interesting content, like products, quotes, historically significant events, unusual factoids, etc.

Here is the example of a list-based blog under how to write a blog post – 15 Best Digital Marketing Strategies for Small Businesses in 2023

3. Personal Blog –

Have you ever considered starting a personal blog? Bloggers can create personal blogs to share their opinions, experiences, review and thoughts with readers. A typical personal blog post is like an informational or opinion essay where the author shares what motivates them or how they see the world.

4. News Article Blog –

A news article blog post supplies information about trending news, as well as the article’s author’s insights on them. It also provides additional information not mentioned in the original article, including opinions on the article.

5. Image-Based Blog –

Image-based blogs have been around for a long time, but have recently been gaining popularity. An image blog is a post consisting of images, no matter the form they take. Image blog posts use words alone or images alone to demonstrate to its readers content or ideas.

6. Ultimate Guide Blog –

Ultimate guide blog covers broad topics later to be broken down into smaller, more specific focused blog posts. This way you can quickly produce relevant content while keeping your details organized and related to one cohesive topic. These can be used to rank higher for broader keyword phrases, allowing readers to click deeper into the site’s topic cluster.

Getting confused? don’t worry, just click on this given article to get an understanding of the ultimate guide article under how to write a blog post – What is Growth Hacking: 15+ Growth Hacking Strategies to Boost Conversions.

How to write a blog post?

Here are the steps that will let you guide, how to write a blog post:

1. Brainstorm your niche and interest –

First, you have to have a clear target audience. You may have a broad idea of who your blog is aimed at, but that’s not enough. What’s your audience? How do they consume your content?

If you’re planning on writing a blog post, you need to do some research. I’ll go over the steps to do this in theory, and then show you how to actually set it up for your readers.

First, let’s talk about what your readers want. What should be important to them? What makes them tick? So, let me give you a list of things your readers might want in an awesome blog post that’ll help you write one that they will actually want to read. 

Do a little research and see what other bloggers say about their own posts. Is it important? Does it matter? How do they structure their posts? What steps do they take before starting the post? Once you understand the basics of writing an awesome blog post, check out this article on how to write a blog post which will teach you some more advanced techniques.

2. Setup your blog –

Make sure to set up your blog first and foremost. Whether you go with a pre-made platform like Wix or choose to customize your blog’s layout, use a killer website domain hosting service like Bluehost, globehost, Hostgator and so on. Building your blog from the ground up is the next important step – there are simplicity options like WordPress Preferred versus relying on more technical skills like HTML and CSS. 

However, You’ll need to pay for the following in this process

• Hosting
• Domain

Just integrate the domain and hosting, install the WordPress and customize the theme. Make the website live and move on the further points to following how to write a blog post.

If you don’t want to spend any amount initially then, Another option for blog hosting is a self-service website setup. With a self-hosted website on a hosting site like wordpress.com or blogger.com, you can publish your blog with ease and creativity for free. This method does not require any hosting and domain at all. You can live the blog website for free completely.

3. Blogging without your own website –

If you don’t want to create your own website, you can publish the blog post on large, public platforms instead of setting their own website. Some examples of these platforms are Medium, vocal, HubPages and so on. You can also submit guest posts to get more writing exposure.

Even you can monetize your content while using these platforms to make money online. Find the list of 25+ Platforms for Publishing Articles to Make Money and Boom Your Business.

4. Choose your first blog post’s topic –

After you have set up your blog, it is time to choose the topic for your first blog post. Should you write about something you are passionate about? it’s important that the first thing you write about addresses needs in your niche market. Come up with ideas for what topics bring value to the audience while promoting the brand in some way. Another great way to come up with topics to cover on your blog is by taking a look at what content other people in your industry are publishing. That doesn’t mean copying them; instead, find ways

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5. Come with a great title –

Did you know that titles are an important particle in attracting an audience to your blog and getting page views? A good title can make all the difference in an article; give your post a catchy name and watch the page views soar. Authors often spend time and effort to research and write an article with a boring title that no one else will read. A great choice of words can do wonders to broaden the appeal of your writing and bring new readers.

6. Write an intro –

Writing a good introduction is essential to keep the reader engaged. An engaging opening starts with grabbing the reader’s attention going for a storey or joke or being empathetic to their situation which will make them want to read more. Then identify how your article will help solve a problem which you can do through an interesting fact or statistic that has shown that people have been experiencing.

7. Write an effective outline –

After you’ve determined a topic for your first blog post, create an outline. List your working title and the key points you want to publish in your post. These key points will likely become sections with headers and subheaders. A great way to put together an outline is following a structure similar to an essay, starting with an introduction and following it up with body sections and the conclusion.

8. Insert a solid call to action –

It is important to provide a call to action in order to show your readers what action you want them to take. A call to action is used in blog posts to ask readers to do something, whether it is comments, making a purchase, subscribing to your newsletter, or reading more posts on the same topic. Use your call to action at the end of your posts to offer related content or a deeper dive into a specific topic that they just read about.

9. Use relevant images to make it more engageable –

We all like pictures because images bring the story to life. Including images in blog posts increases visual engagement for your readers and helps them break up the text, longer blog posts become less intimidating. Useful images demonstrating how-to guides help readers visualize the points you’re making, which can provide an intuitive investment on behalf of your reader.

“A picture is worth a thousand words”

Get the  List of Top 5 Copyright Free Images Websites for Commercial Use

10. Start proofreading and Make it error-free –

After writing your article, re-read it and make all necessary corrections. Rich informational resources such as Grammarly, books on writing, and having a network of writers can help you avoid editing blunders in your article.

11. Do on-page SEO and publish it –

Setup on-page SEO and publish your post on the blog. Choose the best synonyms and create a content strategy with your keyword phrases in mind. Continue to deploy on-page SEO techniques like keyword density, title tags, links back to content, alt tags for images, expert summaries, precise descriptions, etc.

Look at The Complete SEO checklist that You Will Need in 2023 to Rank Any Website Instantly.

Conclusion:

Blogging is such a great way to share information with your readers. A writer can’t please everyone. So how do you pull off an awesome blog post? 

Here are five steps that will help you write a great blog post in five easy steps:

• Have it all planned out before you start writing.
• Know what your purpose is in writing the blog post. Do this by asking yourself one simple question: “What do I want people to read?” Then write based on that answer!
• Make sure your paragraphs are not overly long (going past 250 words is acceptable), and that they tell a concise story with very few words used per situation or narrative element (they should be short enough to fit on one page).
• Use imagery sparingly (that doesn’t distract from what needs to be said). Keep it simple and keep it short! It also helps if you provide images as well as text, especially for larger posts; but if someone wants pictures, then pictures should be included in the post!
• Don’t just jump straight into writing; first, create an outline and then get started writing!

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