20 Best Marketing Tools For Startups in 2022

It is no small feat to start a business, and to be marketing a startup is a minefield of challenges. Getting a startup on its feet requires extensive funding, which is something that most startups don’t necessarily have. Instead of fully-funded marketing campaigns, most companies resort to online marketing tools in order to further their outreach and business plans. For this reason, here are some effective and powerful marketing tools for startups.

Why Use Marketing Tools?

As a businessman or a startup venture owner, you might wonder: why must we use marketing tools that are more often than not, quite expensive, taking away from valuable business capital? The answer is that they are simply indispensable for getting a business on its feet and thriving. Marketing tools for startups can assist a business or marketing professional in achieving a variety of goals, including raising brand awareness, increasing lead generation and sales, and obtaining vital customer and market data. Furthermore, if you don’t use digital marketing techniques, you risk falling behind the competition. 

Your competition is investing the correct amount of work and time in marketing to have the largest impact when they use every instrument available to grow their firm. Marketing tools can let you focus on building your business by taking care of some of the heavy liftings. So, here are some very useful marketing tools for startups.

1. Google Analytics

Marketing Tools For Startups
Marketing Tools For Startups

Google Analytics is a web analytics tool provided by Google that records and reports website traffic and, is now available as a platform within the Google Marketing Platform. Tracking your data and analysing it effectively is a very important step in understanding the consumer base, and Google Analytics makes it easy and accessible. This can have a significant impact on the direction of your marketing strategies in the future and allows you to see where the generated traffic came from. 

Pricing: Free

2. Hotjar

Marketing Tools For Startups
Marketing Tools For Startups

It is a web analytics application, similar to Google Analytics. Hotjar, on the other hand, goes a step further by providing information on how users interact with your websites, such as clicks and scrolls. You can see how users connect with each other and, more crucially, where they drop off. Hotjar was created to complement the insights you obtain from Google Analytics: by combining the two, you can answer questions about your users’ behaviour and needs that Google Analytics alone would never be able to answer, and these are some of the most efficient marketing tools for startups.

Pricing: $89/month for websites with up to 20,000 visitors daily

3. Leadfeeder

Marketing Tools For Startups
Marketing Tools For Startups

Even if they never fill out a form or contact you, Leadfeeder can let you know which companies visit your website. Leadfeeder also provides you with contact details for the company’s workers. This allows you to contact visitors who have not inquired about your product or schedule outreach to potential future leads in your sales outreach pipeline. The names of the companies that visit your website are identified quickly by Leadfeeder. It transforms anonymous traffic into real firm identities and displays the precise behaviour of the businesses that visit your site.

Pricing: Paid plans start at $79 per month.

4. Fomo

Marketing Tools For Startups
Marketing Tools For Startups

As their website correctly proclaims, “Social proof is the holy grail of marketing”, Fomo is a tool that allows you to enhance conversions by leveraging the power of social proof. Fomo displays brief notifications as customers and prospects are visiting your website, alerting them to other visitors on the site as well as some of the transactions those other visitors have done. Through social proof, you can instantly give your website and business credibility by showing prospects what other consumers are doing and buying.

Pricing: Plans start at $39 per month.

5. Hubspot

Marketing Tools For Startups
Marketing Tools For Startups

HubSpot is primarily used for inbound marketing, but it may also be utilised to automate workflows if properly set up (Bafna). With the support of the inbuilt CRM, the product assists in attracting traffic, managing it, exporting data, utilising the data for crucial insights, analysing lead progression, and tracking customer activity at interaction points. The goal is to draw potential clients to your brand and then provide them with top-notch service.

Pricing: Free for HubSpot CRM; paid plans start at $50 per month per product.

6. Olark

Marketing Tools For Startups
Marketing Tools For Startups

Olark is one of the most popular business live chat marketing tools for startups. It takes an effective approach to live chat software and has enhanced its look and functionality in recent years. It has a strong portfolio for integrating searches to guarantee that conversation leads taken from your site are given to the right marketing tools. Olark allows customers and potential leads to interact and clear out doubts for increased and effective communication.

Pricing: Paid plans start at $17 per month

7. Segment

Marketing Tools For Startups
Marketing Tools For Startups

Segment allows you to gather data from any platform, aggregate it in Segment, and transmit it to hundreds of marketing, analytics, and data warehousing tools. Segment allows your company to coordinate and draw insights across numerous business units and teams with over 200 source and destination interfaces.

Pricing: Free, up to 1,000 Monthly Tracked Users; paid plans start at $120 per month

8. Autopilot

Marketing Tools For Startups
Marketing Tools For Startups

Autopilot collects fresh leads from your website, app, or blog nurtures them with customised messaging, and then sends them out. It can also be used to automate time-consuming sales funnel operations like lead assignment, appointment scheduling, and customer onboarding.

Pricing: plans start at $1 per month for up to 500 contacts, with upgrades for premium versions.

9. Mailchimp

Marketing Tools For Startups
Marketing Tools For Startups

Mailchimp is an automation and email marketing tool that helps you manage, sustain and grow your newsletter and product subscribers efficiently. MailChimp provides comprehensive email management, making your life much easier. Over 40 features are included in the free package. Social network sharing buttons, personalised contact forms, and professional email templates are just a few examples. Aside from that, you may easily send 12,000 emails to 2000 subscribers.

Pricing: Free, for up to 2,000 contacts with premium advanced features

10. Unbounce

Marketing Tools For Startups
Marketing Tools For Startups

Unbounce makes creating high-converting landing pages for campaigns and events a breeze. You can quickly create landing pages that are geared for data capture and lead generation using a simple drag-and-drop builder. You can also use A/B testing to guarantee that your landing page copy and layout are always optimised for lead acquisition. 

Pricing: Paid plans start at $99 per month

11. Ahrefs

Marketing Tools For Startups
Marketing Tools For Startups

Ahrefs is a powerful backlink analyzer. While SEO and link-building tactics have evolved tremendously, they remain a critical part of organic growth. Knowing who links to the most heavily-trafficked sites in your business is a way to build your own quality links, and knowing who links to the most heavily-trafficked sites in your industry is a way to build your own quality links. Ahrefs employs crawling software to simulate how a search engine perceives websites, allowing you to observe networks of inbound links and how better link management can help you tap into that traffic, making it a very powerful marketing tool for startups.

Pricing: Paid plans start at $99 per month.

12.  Bitly

Marketing Tools For Startups
Marketing Tools For Startups

Bitly allows you to construct short links that trace every click, tap, or swipe as they go across the web. Bitly can be integrated with popular social media platforms and campaign management sites to ensure that all of your interactions and messaging are tracked correctly.

Pricing: Free

13. Lemlist

Marketing Tools For Startups
Marketing Tools For Startups

Because the platform is largely focused on deliverability, lemlist stands out among our email marketing platforms for startups. Iemlist is great for optimising your existing campaigns because it emphasises the optimum times to send your messages (and how often) for more opens and clicks. Iemlist might be an eye-opener in terms of how to warm up your list, rather than second-guessing your marketing efforts. Personalization technology makes your outreach emails sound less automated, and later follow-up emails encourage greater responses from cold business prospects, among other pros.

Pricing: $25. per month billed annually

14. Loomly 

Marketing Tools For Startups
Marketing Tools For Startups

Loomly’s self-described “brand success platform” is an efficient tool for small branding teams who want to brainstorm and collaborate on content.

Content scheduling and idea integration are made simple with inbuilt calendars, proper workflows and deadlines. Loomly finds and curates new content for users based on trending themes and social media as an extra bonus.

The minimalistic, clean layout is easy to use and accessible to users who aren’t really tech-savvy. The platform’s affordable cost appeals to small businesses that wish to better manage their social media presence.

Pricing: starting from $26 per month

15.  Canva

Marketing Tools For Startups
Marketing Tools For Startups

Canva is a design tool that lets users create designs with custom images, icons, shapes, and fonts from the Canva library. It provides an easy and aesthetically beautiful approach to create your own logos, presentations, photos, or graphs based on the demands of your organisation.

Furthermore, Canva eliminates the requirement for a professional designer by allowing you to create the precise graphic you want to utilise their enormous picture library.

Pricing: free, $12.95 paid version with upgrades

16. Creatopy 

Marketing Tools For Startups
Marketing Tools For Startups

Adding some graphic design tools other than Canva to your repertoire must be something to look into. Creatopy stresses a number of aspects that are unique to marketers. The platform’s designing sets and branding kits, allow you to collaborate and work with other users and keep your brand creativity organised. This is especially useful for agencies with multiple clients and social media accounts to manage. Meanwhile, the ability to update the same design and change to other forms, like desktop banners versus mobile in one click saves a lot of time.

Pricing: starting from $17 per month

17. Buffer

Marketing Tools For Startups
Marketing Tools For Startups

Having all the resources you need to manage social media marketing in one-stop indeed saves you a lot of time. Buffer, with its streamlined design and intuitive site setup, certainly fits the bill. There are also plenty of complex tools for the numerous social media tasks you must complete.

Buffer provides a complete social media management marketing tool for startups, including the ability to plan, publish, and schedule social media posts, as well as track post-performance with smart analytics and communicate with followers via a social media inbox. Additionally, you and your team may use Buffer to manage all of your organic social media campaigns,

Pricing: Free, but goes up to $199 yearly

18. Pixpa

Marketing Tools For Startups
Marketing Tools For Startups

Pixpa is an all-in-one website builder and digital marketing platform that helps photographers, designers, and small businesses construct professional websites without writing a single line of code. You can easily, quickly, and affordably construct a website to showcase your portfolio, share, sell, or distribute your work, advertise yourself, and expand your business.

Pixpa has an SEO manager built-in that allows you to create sitewide information, specify SEO-friendly URLs, produce automatic sitemaps, and more. Pixpa’s marketing tools include a variety of marketing pop-ups and announcement bars that allow you to advertise your business, manage your brand, and manage your whole web presence all in one location.

Pricing: Starts at $3 a month

19. Semrush

Marketing Tools For Startups
Marketing Tools For Startups

Semrush is a paid service that aids a digital marketer in auditing a website, analysing traffic, analysing competitors in the same category/industry, analysing competitor ads, and locating traffic-generating pages. SEMRush also aids content marketing by creating ideas based on the volume of searches for specific keywords. It includes content generation templates, as well as rules on keywords to include specifically in the content and reference sources to evaluate while using it. This makes content creation a breeze.

Pricing: Paid plans start from $45 monthly

20. Hootsuite

Marketing Tools For Startups
Marketing Tools For Startups

Hootsuite keeps track of all of our social media accounts at once, as well as providing post updates, review responses, and connecting with all of your customers’ accounts. The programme also enables us to easily share information via a plug-in that can be used to disseminate across multiple social networking platforms at the same time.

As a result, we use Hootsuite’s automated postings at times that we choose to engage our audience and increase conversions. We also use Hootsuite to keep track on what others are saying on social media. When someone uses a keyword that is similar to what we use in our posts, for example, we may look at their post and use the knowledge to improve our own.

Pricing: Starting from $65 monthly

Leveraging these Tools in Business

By making use of all these tools listed above, there is no doubt that your business or startup will soon be on the fast track to success. A good digital marketing stack can be built using any combination of the tools listed above. The best strategy can be found by testing things out and putting them through their paces to see what works best for your company and budget. You can move forward with your campaigns with confidence and keep a better pulse on your marketing efforts once you’ve sorted out your digital marketing tools for your startup.

Conclusion

Now that we have these useful marketing tools, all that there is left to do is to use them! Which ones seem the most promising to you for your business? We would love to hear your honest review and opinions about these marketing tools for startups!

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