How to Start a Successful Milk Business With Amul Franchise in 2023

How to Start a Milk Business With Amul Franchise in 2023

Dhandho Karo

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In India, a better economy has caused more people to have better lifestyles. This means that traditional Indian food stalls have been promoted to franchises with huge businesses reaching out to smaller firms. Amul Franchisee is a great opportunity for entrepreneurs who want to get into the dairy sector in India. The organization currently dominates the sector and provides a way for small businesses

If you’re thinking of starting a dairy business, there is an opportunity in the Amul franchise. Dairy products have been an important part of Indian food for generations. But the Amul brand has become synonymous with a vast array of products, including processed milk and even ice cream.

Why Amul Franchise?

Start a Milk Business With Amul Franchise in 2022
Start a Milk Business With Amul Franchise in 2023

Amul franchise markets dairy products in well-managed space of between 100 and 300 sq ft in posh metropolitan areas and one can find these in any part of India. Amul is the biggest dairy company in India, with 5 million litres of milk distributed every day across over 7200 outlets and including over 60,000 retail outlets across India.

Amul enriches rural areas by investing in people to enhance lives through good food. The potential to earn a good amount every month for those who decide to take up Amul’s franchise. If you’re thinking about startup business, Amul states that their turn-over ranges from 5 to 10 lakhs per month for new franchisees.

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Financial Requirements to Get an Amul Franchise:

The total cost for setting up an Amul Outlet falls under the range of 1.5-6 lakhs. An independent owner would be able to earn about Rs. 5-10 lakhs each month with franchise rights. One of the benefits of this approach is that the operation costs are taken care of by Amul India, so you are free to set your own prices fanatically.

You can easily get an MSME loan of your total amul franchise cost to set up your Amul Outlet. Registered under the Udyog Aadhar, individuals wishing to set up an Amul Outlet will also have to take care of all the operational costs involved.

For those looking to start their own Amul franchise, there is a certain revenue that can be gleaned from the turn and profits even and this is primarily due to the location of the shop and its operational costs. However, as per Amul’s official statement, the Amul franchise profit lies between Rs. 5 lakhs to Rs. 10 lakhs on a monthly basis. Once the setup is functional and running, this revenue will aid in paying off MSME loans.

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Products & Margin under Amul Franchise:

Amul, the milk producers in India operate through wholesale agents. They are responsible for delivering Amul’s entire range of products, classified into three main categories: dairy, milk pouches, and ice cream.

Amul offers a range of margins for their products. All Amul franchisees can expect a margin of 2.5% on pouch milk, 20% on ice cream, 10% on milk products, and 50% on scoops of ice cream, baked pizza, hot chocolate drinks, or other recipe based categories.

Amul Franchise Outlet Types:

Start a Milk Business With Amul Franchise in 2022
Start a Milk Business With Amul Franchise in 2023

Amul Kiosk / Amul Preferred Outlet / Amul Railway Parlour Types – You’ll need to remit brand security of Rs 25,000 before investing in other aspects like infrastructure (Rs 1,00,000) and products (Rs 70,000). The trade will consist of many milk products including milk and ice cream. And it can be set up in an area ranging from 100-150 sq ft.

Amul Ice-Cream Scooping Parlour – To establish an Amul Ice-cream Scooping Parlour, you will need to invest Rs 6 lakhs which includes the following expenditures:

  • Non-refundable brand security: Rs 50,000
  • Renovation: Rs 4 Lakhs
  • Incidental: Rs 1,50,000

A business owner needs to have the required floor space of 300 sq feet for the franchise to sell the products like recipe-based cheese slice burgers, ice cream scoops, sandwiches, sundaes, pre-packed ice-creams, baked pizzas, hot chocolate drinks, and garlic bread.  

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How to Apply for Amul Franchise in India?

Start a Milk Business With Amul Franchise in 2022
Start a Milk Business With Amul Franchise in 2023
  • Step 1:- Go to the official website at Amul
  • Step 2:- Select the Amul parlour option
  • Step 3:- Select Online form for Amul Parlour option
  • Step 4:- Fill up the form and hit submit

If you want to know more about the Amul franchise process, or need information about its application, call customer care for Amul at 02268526666.

Customer care experts at Amul can answer your questions about the process for registering a franchise business, and it only takes a few minutes.


In conclusion, brands such as Amul have a significant impact that goes far beyond their own popularity. Amul has helped establish entrepreneurs by providing them with a franchise opportunity, and this has left a positive ripple effect on the Indian Dairy industry. Franchising seems advantageous to aspiring entrepreneurs because the model offers minimal risk and good return, particularly for a company like Amul where a lower capital investment returns a high margin of profit.

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  • What is the cost of an Amul franchise in India 2023?

    For any Amul franchise (Amul Outlet, Amul Railway Parlor, or Amul Kiosk), you need to invest about Rs 2 lakhs. However, the investment is a bit higher for a second franchisee Amul Ice Cream Scooping Parlor is about Rs 5 lakh.

  • How can I open Amul franchise?

    Much like McDonald’s, Applebee’s, and Subway, Amul is the latest global success story of an entrepreneur with an idea. The first step is to remit non-refundable brand security of Rs. 25,000 followed by investments for renovation which would cost around Rs. 1,00,000.

  • Is the Amul franchise profitable?

    Yes, The Amul franchise is profitable and in the range of Rs. 5 lakh to Rs. 10 lakh per month. This offers a great opportunity for an entrepreneur who has a plan in place to meet the monthly target and wants to take on this endeavor with Amul.

  • Who owns Amul company?

    Founder of Amul – Tribhuvandas Patel

  • What is the Full form of Amul?

    Amul, which stands for Kaira District Milk Union Limited, was founded in 1946. Amul operates the world’s biggest dairy plant. They started to contribute towards the White Revolution in India because they established their own Dairy Plant. They were later renamed Amul – Anand Milk Union Limited from Kaira District Milk Union Limited.

About the Author

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The editorial team at Dhandho Karo, led by startup veteran Suraj Kr. Prakash is a group of experts in entrepreneurship. We're dedicated to delivering well-researched, comprehensive content that guides aspiring entrepreneurs and startup founders from ideation to scaling.

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